Lose the belly. Keep the job.

Fat loss for men 30+ with full calendars. No hype. Just explained.

Five short lessons, one change a day. Free.

Moe at the barbell in the gym

You don't need more gym time. You need a system that survives a brutal week.

For men 30+ with demanding jobs who want to lose weight without spending hours in the gym.

  • No time. The job takes the hours every gym plan assumes you have.
  • Client dinners and travel. Every plan you tried broke the first week you were away.
  • Restarting every Monday. One bad Friday turns into a lost week, then another fresh start.

How it works.

  1. Food that fits your week

    Normal food, portioned to your plan, built around client dinners, travel and late nights. No special recipes.

  2. Training that fits your calendar

    Workouts built around the days and equipment you actually have. Home or gym.

  3. Habits that survive a bad week

    The psychology part: why people fall off on Fridays, how to plan for the bad days, and how to keep going without relying on motivation.

Moe 1:1.

Coaching for three or six months, built around your calendar and adjusted as you progress.

Draft Moe's promise

3 months33 to 44 lb (15 to 20 kg)

6 months66 to 77 lb (30 to 35 kg)

Follow the plan. If you don't get there, you keep coaching free until you do. Wording to confirm with Moe.

Start free with the Reset, then 1:1, then Office Hours to stay on track. Names are suggestions.

What's included

  • Unlimited customised meal plans
  • Workout plans
  • App access
  • Messaging access to Moe
  • Accountability
  • Bi weekly Zoom calls
  • Photo check ins
  • The plan adjusted as you progress

In their words.

Real clients, shared with their OK. Swipe for the next one, and tap a message to read it in full.

  1. Fahad

    Client, early twenties

    42 lb (19 kg) in 5 to 6 months.

    Fahad before, shirtless mirror photoBefore
    Fahad 5 to 6 months later, 42 pounds (19 kg) lighterAfter

  2. Imran, 53

    Client, medical careerWhatsApp

  3. Fahad

    Started from 194 lb (88 kg)WhatsApp

  4. Damir

    Client, 35 second video

  5. Feras

    After one gym sessionInstagram DM

  6. Feras

    Client, 52 second video

  7. Client

    Back after injuries, 34 second video

  8. Uraib

    Results in 7 to 8 monthsInstagram DM

  9. Client

    One of Moe's first clients, muscle building phase

    Client's back, dated 16 Sep 2023Before
    The same client's back after his muscle building phase, dated 31 Jan 2024After

  10. In the gym

    Moe coaching a client, 63 second video

  11. In the gym

    Moe coaching a client, 50 second video
Moe in the gym

No hype. Just explained.

People on the internet have made health and fitness so complicated that most people never start. There's so much information, they don't know who to listen to.

My goal is to simplify fitness. I help people build a lifestyle around health, fitness and exercise, and show them it really is as easy as I say it is. Most people on the internet have been lying to them.

  • Nutritionist
  • Personal trainer
  • Bodybuilding coach
  • Psychology degree

The psychology degree is why the plan covers the habits under the food and the training. It's the method, not therapy.

Straight answers.

The questions Moe gets asked most, answered in his words.

There's no one size fits all answer. Everyone's starting point, goals and genetics are different, and so is how disciplined you are with the program.

But if you manage your sleep, diet and activity exactly the way I set them, I can promise you can lose anywhere between 7 and 11 lb (3 to 5 kg) a month. That's the bare minimum while staying in the healthy range. Once everything is locked in, we can push harder, and that adds up to 33 to 44 lb (15 to 20 kg) or more in three months.

The more fat you carry, the easier it comes off. The leaner you get, the slower it goes, and over six months you'll also build muscle. Lose 2 lb (1 kg) of fat, gain 2 lb (1 kg) of muscle, and the scale says nothing changed. In reality, a lot has.

Yes. The training is built around what you have, a home setup, an apartment gym or a full gym.

No. You eat normal food, portioned to your plan, including the dinners you can't skip.

You get one of two options. One is the numbers: your total calories for the day, with your macros and micros inside them. As long as you're within those boundaries, I couldn't care less how you get there. Two is for men who don't want to track: a meal plan, black and white, that you stick to the letter, with one cheat meal a week.

You don't need them to lose fat. Food first. If something would genuinely help you, I'll tell you why.

Usually, yes. Show me what's there and I'll build the plan around it.

What matters most is how many sets you do in a week and how much intensity you put into them. If the volume and intensity are met, it doesn't really matter where you train.

No. They're optional extras. Fat loss comes from what you eat and how consistently you train.

Some of those routines are counterproductive and can actually slow your progress. They look good on camera, but not on the spreadsheet when it comes to your results.

Yes. Tracking is important. Without it, it's hit and miss. There are two ways to do it.

If you know that once you start eating you can't stop, you get a black and white meal plan. You follow it to the letter and get one cheat meal a week, for your client dinner or whatever you like.

Otherwise I give you your macros and teach you how to stay within them. You eat the foods you like, stay conscious of what goes into your body and enjoy your life while you track.

Simple is the point. The plan only works if you can stick to it on a bad week, so we build it to be followed.

Start with the free 5 Day Reset.

Five short lessons, one change a day. The way in, before any coaching.

Ready for 1:1 now? DM me START on Instagram.